One of Tweet’s co-founders invited me to join as Lead Designer to support the platform’s design efforts from brand identity and website launch to social media assets and Dexscreener visuals. They had made strong progress on the backend but lacked UI/UX direction, which is where I came in.
I enjoy building complex DeFi products that push boundaries and elevate the Web3 user experience, so I accepted. My work experience has required me to handle all aspects of design—from branding and logo creation to graphic design and motion graphics making me a highly adaptable designer well suited for fast paced startup environments.
Goal
Build a top and unique DeFi + AI Platform
Users
Crypto and X users, from 20 to 50 years.
Copy Trading
Create unique Defi AI Blockchain Platform
PRoject
What is Tweet? Defi AI Blockchain Platform
Tweet is a platform connected to X (formerly Twitter) that allows users to buy crypto assets directly through a simple tweet. This approach is especially powerful in crypto, where being early often determines success. On Tweet, users can track what top crypto influencers (KOLs) are buying and instantly ape into these projects as soon as their strategies are triggered.
With that in mind, Tweet is positioned as a robust SocialFi platform, giving users access to top-tier information and powerful tools to make smarter trading decisions. It aims to become a serious competitor in the SocialFi space, going up against platforms like Cookie.fi, Kaito, and ProtoKOLs.
User research
Personal SocialFi Experience
As a crypto-native user, I quickly understood Tweet’s concept I actively use these technologies and am passionate about making crypto more accessible for mass adoption. Even before joining the team, I had a solid understanding of platforms like Cookie.fun, which offered valuable insights and inspiration.
My first step was to meet with the team to fully understand the product and define a clear information architecture. I also researched other SocialFi platforms to analyze patterns, gather ideas, and explore how they're integrating AI into trading experiences. DeFi Ai Crypto Platform
platform Challenges
Screenshot of the MVP version
In the image above, we can see the current MVP of the Smart Wallet Tracking platform. The team had made great progress on the backend, especially integrating Twitter data and wallet analytics. As a designer, my main challenge was to transform this technical foundation into a robust and intuitive user experience. I proposed defining and structuring all platform modules clearly to ensure users can navigate effortlessly, complete tasks with ease, and find real value in the product.
On-Chain Trading Volumen
Social Mentions x Blockchain
Top Performing KOLs
Smart Wallet Accumulation
Design Process
Wireframes
Alongside the team, Simon and Steve were extremely supportive. We over-communicated to ensure alignment, and the team actively provided feedback to help shape a strong platform. The images above are sketches they shared to clarify their ideas and UI vision. DeFi AI blockchain platform
Design Process
First Approach
After sign up in Tweet with my X account I started interacting the current platform to identify all the data we need to present inside each module. At the same time while I was crafting the architecture of the product I was doing my reserach and creating bran proposals (see image below).
feedbacks
Proposal Rejected
The feedback I received from the team was: “We don’t want to be the next DEXScreener or CoinMarketCap. We want to be the platform where users can easily find data to make informed trading decisions.”
With this in mind, I decided we needed to implement a side left menu so users can clearly see all the modules available in the product and access them easily.
Interaction design
Platform Features
The platform delivers a modular Web3 trading experience built around social and on-chain signals. Users can mirror trades with the Copy Trading Agent, explore wallet data via the Smart Wallet Agent, track trending tokens through the Cashtag Agent, and analyze influencer performance with the KOL Agent. All modules connect seamlessly in the X Trading Terminal, designed for fast, informed decision-making.
UI Screenshots
Unique Feature
Copytrading
The Copy Trading Agent lets users instantly buy after a KOL posts on X or when smart wallets trigger. It’s the fastest on the market, featuring first block sniping, customizable limit orders, stop-loss, and rug protection. I designed an intuitive, frictionless UX with clear feedback and simple controls to help users trade confidently and stay ahead even while they sleep.
Unique Feature
Wallet Monitor
After users create their copy trading strategies, there was no dedicated place to monitor real-time performance—a critical gap in the product. I identified this missing module and proactively proposed the Copy Trading Monitor: a centralized dashboard where users can track the wallets they are copying, view purchased assets, and monitor PnL in real time. This feature significantly enhances transparency and user control, transforming passive strategy execution into an active, data-driven trading experience. Introducing this monitor not only improved user trust but also strengthened the platform’s competitive edge in the fast-evolving Web3 trading landscape.
Design Process
DeFi AI Blockchain Platform
Designing a DeFi AI blockchain platform was a deeply rewarding experience. It challenged me to blend complex data, automation, and user needs into a clear, intuitive interface turning advanced tech into something truly usable and empowering for the Web3 community.
light mode theme
Cashtag Agent
DeFi AI Blockchain Platform
The Cashtag Agent aggregates all essential data on any token in the market. It captures the total social engagement, analyzes sentiment on X through real-time scanning of X and identifies both the earliest as well as every KOL who has mentioned the token. Additionally, it shows which smart wallets are holding or trading the token, giving users a complete view of who is behind the momentum and whether it's gaining real traction.
Web Design
FULL WEB RE DESIGN
Tweet v.2.0 - DeFi AI Blockchain Platform
I redesigned the blockchain AI Tweet landing page to better engage. The update improved clarity, simplified navigation, and highlighted key features like blockchain integration and AI solutions.
LEad Design
Learnings
As lead designer, I successfully built a responsive DeFi Ai Blockchain Platorm accessible on both mobile and desktop, ensuring a smooth experience across devices. Throughout the process, I learned how KOLs can influence trading behavior and used that insight to design a unique copy trading strategy that helps users act on social and on-chain signals in real time.
Working solo, I led the entire design process from concept to launch which reinforced my ability to turn ideas into market-ready products. In crafting the web design, I took inspiration from iOS’s glassmorphism style to bring a modern, premium feel to the interface, making the platform both functional and visually compelling.